Niks 360° In-Store Experience
With the ultra talented folks at Buck Design, I was fortunate enough to work on this 360° in-store experience for a secretive skin-care brand in San Francisco. This animation welcomed guests to a concept store where customers were able to experience a vision of the future of retail. The animation was designed to be cheeky and fun to disrupt the stuffiness of the usual cosmetic shopping experience.
360° Screen
Designing and animating for a 360° format presented a lot of fun challenges, especially when the canvas is a 64’ long, 8’ tall seamless loop with an image provided by five overlapping 4K projectors.
My Focus
After storyboarding the animation together, our small team broke out the shots into scenes we were most interested in doing. My main focus became end scene where the viewer is catapulted through an ocean of non-euclidean geometry and cosmetic graphics.
Process
In order to create the illusion that the screen was moving through space, I used a combination of Cinema 4D and After Effects. In Cinema I used a spherical camera (like what they use in VR) to create a double vanishing point. From there I blended 3D and 2D elements in After Effects, maintaining the quirky 2D style established in the rest of the film. When viewed on the 360° screen the animation appears undistorted, as if you really are traveling through this explosion.
Credits
Buck Design
Direction
Orion Tait
Executive Creative Director
Jon Gorman
Thomas Schmid
Creative Director
Anne Skopas
Executive Producer
Kevin Hall
Senior Producer
Jenny Morris
Production Coordinator
Rasmus Bak
Art Director
Thomas Schmid
Jon Gorman
Rasmus Bak
Ross McCampbell
Gilles Desmadrille
Design
Andreas Bjørn Hansen
Rasmus Bak
Ross McCampbell
Jon Gorman
Gilles Desmadrille
Joel Plosz
Johan Eriksson
Animation
Bill Dorais
Filipe Machado
John Karian
360° Visualization
Antfood
Music and Sound Design
Direction
Orion Tait
Executive Creative Director
Jon Gorman
Thomas Schmid
Creative Director
Anne Skopas
Executive Producer
Kevin Hall
Senior Producer
Jenny Morris
Production Coordinator
Rasmus Bak
Art Director
Thomas Schmid
Jon Gorman
Rasmus Bak
Ross McCampbell
Gilles Desmadrille
Design
Andreas Bjørn Hansen
Rasmus Bak
Ross McCampbell
Jon Gorman
Gilles Desmadrille
Joel Plosz
Johan Eriksson
Animation
Bill Dorais
Filipe Machado
John Karian
360° Visualization
Antfood
Music and Sound Design
© Ross McCampbell 2022